To set up LTV Tracker – you use just one single pixel for ALL the campaigns for your business. You just place this single pixel on all marketing pages - that's it. No 57 settings to configure.
LTV Tracker connects DIRECTLY with your CRM system via their API. It pulls in from your CRM the REAL customer sales and revenue data, and then automatically matches it up to campaigns, channels, ads, products, funnels ...
... plus LTV Tracker auto-detects your campaign funnel and all it's moving parts (there's no need to painstakingly set them up in advance.)
Using artificial intelligence and machine learning, LTV Tracker figures out the order people go through on all the pages that you have your pixel on. It's not necessary to specify the funnel and all the steps involved ahead of time.
You'll see a visual representation of your marketing campaign, and see how many people are making it to each page in your funnel.
And if you want to change anything in your campaigns mid-stream, no problem. Just make the changes and LTV Tracker will automatically adjust and track the results for you.
You can view your immediate, short-term, medium-term, and long-term LTV and ROI by campaign, by channel, by individual ad run, by product, by funnel configuration, and so on.
And these lifetime value calculations are based upon actual sales and revenue data. No guessing or estimating involved...
LTV Tracker uses UTM codes, pixels and cookies - and can retroactively build data that is missed if a pixel doesn't fire or cookies are not permitted - when the pixel on any later page in a funnel fires.
Unlike other analytics systems or marketing dashboards, LTV Tracker does not MIRROR your inaccurate data from other sources, and makes it look pretty...
... inaccurate data only messes with your ability to plan and scale campaigns.