If you’re adding a $1 or $2 in customer lifetime value every day to the segment you are testing – even if they came in at 50% loss on day one - you could probably work it to where you're eventually making money on them.
It will not be automatic, and it will be work. You have to develop, test, and tweak every step of the process to eventually get it working. The opt-in offers, the upsells, cross-sells, down-sells and so on.
You can't just use an LTV Tracker link and magically every lead becomes more valuable. This is just the starting point, where the testing and strategizing begins, but LTV Tracker is what will turn the process into a precise science.
And it will allow you to turn over a lot more tests in a much shorter time, thus compounding your profitable results.
It's very common that if you’re spending a dollar and making 50 cents back, you'll become paralyzed by it. And you'll give up.
But if you can spend a dollar and make 50 cents back on day one without a ton of testing and optimizing up-front, it will probably work – after a lot of testing and tweaking. That is a useful rule of thumb.
If you’re below that 50 cents back on day one – you should probably kill the campaign and go back to the drawing board.