Let’s say you’ve got widget A, and I got widget A+. Mine is way better but I’m a lousy marketer. Your widget A is good, but you also know your marketing numbers.
You know that you can lose half your money on widget A because customers who buy widget A end up buying your other product line, which is widget D to F.
I don’t know my marketing numbers, and I need to make my money back and I want a little profit on day one.
If I spend $50 and make $60, I’m happy. But you KNOW you can spend $100 for a $50 customer, because you know they’ll later buy another $150 on other widgets.
Since you know your numbers, you can spend $5,000 a day on your media budget – and know you'll make your money back and a profit. You can totally outspend me and grab the majority of the market share.
And these things compound. Those people who buy widget A tell their friends that widget A is awesome and more people buy and it just compounds.
At the end of the day, you become a very large business. You can mass produce this widget A and I become a poor artisan who produces really nice widget A+’s but make no money.
At the end of the day – it's the business person who KNOWS what they can spend to acquire a customer – and knows how to make that money back plus a profit – and has precision knowledge on what to fix and tweak in their marketing process ...
... that is the person who wins the marketing game.
You must have crystal clear clarity on the numbers of the business – and then be able to manipulate those numbers in order to engineer the right outcome.
Put in $1, generate $2 to $5. These type of consistent, repeatable, and predictable results only come from precision control over the business.
What makes this possible?
Having instantly actionable analytics – which guide you with precision on what to tweak, test, and improve to continually be growing your revenues and increasing your ROI.