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The Only 2 Numbers that Matter for Growing Your Business

There are just 2 numbers that matter when it comes to growing your business.

Right now – you probably know 1 of those numbers.

My best guess is that the other number is a mystery.

What are they?

Number #1 – Your cost to acquire a customer. (CAC)

This one is pretty simple – you can see it in Google Ads Manager or Facebook’s Power Editor.

Number #2 – your customer’s lifetime value (LTV)

This one is hard. Most business owners don’t really know this number. That is hurting their business. You may not know for sure either. And it’s okay – you’ll learn how you can fix that right now.

We’ll start by asking a few tough questions you’ll need to answer if you want to grow your business…

Question 1:

Are you afraid to scale your media buys because you don’t know the long-term-value of your customers?

Question 2:

Do you stifle the growth of your business because you’re not confident that your paid advertising will eventually be profitable?

Question 3:

Are you comfortable losing money on day 1 to acquire new customers because you know that those customers will be worth 2x, 3x, or 4x more to you in the long run?

Question 4:

Do you shut down marketing campaigns that could be the key to growing your business…just because you can’t break-even on day 1?

Now it’s alright if you don’t know the answers.

They’re hard questions.

Most marketers don’t really know.


Because accurately calculating long-term-value is very, very difficult.

But if you don’t have that critical information…

  • You might be turning off blockbuster campaigns.
  • You might be pursuing the wrong leads because they’re cheap.

If you can’t precisely pinpoint what a customer is worth to you over the long-term…it’s very hard to build a sustainable, long-lasting and profitable business.

For example…

Let’s say that it costs you $70 to acquire a customer on Google and that you know that customer is worth $155 after 90 days.

Then, let’s say it costs you $50 to acquire a customer on Facebook and you know that customer is only worth $70 after 90 days.

If you ONLY knew your cost-to-acquire…then you might turn off the Google campaign because it costs you $20 more to get a customer.

But look at what happens over time…

After 90 days, you make $20 per Facebook customer. That’s a healthy profit of 40%.

But if you had left the Google campaign running…you would have made $85 per customer.

That’s a monster profit of 121%.

In this case, day 1 data would lead you astray. You’d make the wrong long-term decision for your business.

And we don’t want that.

That’s why we built LTV Tracker. It’s the only tool that can calculate – to the penny – how much every customer from any channel is worth to your business.

With this tool, you can calculate not just customer value by ad channel but you can calculate customer value by individual ads or landing pages.

For example…

After you start using LTV Tracker, you may discover that customers who click on your red banner are worth $10 more over time than customers who click on your blue banner. Even if the conversion rate is the same.

With this tool, you can see exactly which ads, landing pages and funnels bring in the most valuable customers. You’ll learn exactly what each customer is worth to your business over time. You’ll know what they’re worth on Day 1, Day 30, Day 90 and beyond.

You’ll have the peace of mind to scale your campaigns because you’ll know that your business will make more money in the long run.

You’ll be comfortable growing faster and more profitably than ever before because you’ll finally be able to calculate your long-term profits.

Best of all, you won’t need a Data Scientist, a guy with a PhD or any technical knowledge to get this critical information. Just add 4 lines of code to your funnel, take 5 minutes to set up a campaign and then you’re all set.

You’ll know exactly where to find the most valuable customers and you’ll know exactly how much they’re worth.

We’re currently in a limited beta right now.  If you’re interested in becoming an early-adopter of this remarkable tool then send me an email: gary {at} and I’ll get you set up with a test account.