LTV Tracker was born out of frustration with the complete lack of marketing dashboard or analytics tracking systems that could provide accurate and actionable customer lifetime value data - without the need for an "enterprise budget."
Launching 25-hour spreadsheeting exercises - which may or may not have produced accurate data - was also not working for us.
With LTV Tracker, we immediately discovered one campaign that was losing 50% of the monies invested on day one, but was actually returning 500% within 3 months.
This single campaign alone - with accurate data guiding us - allowed the business to scale from 25,000 new leads to over 500,000 new leads. (This could have been 1 million new leads if we understood our numbers earlier.)
And within 12 months, the number of paid customers grew from 10,000 to 83,791 (a growth rate of 838%.)
It's early days, but our clients run more than $2 million/month in revenue through LTV Tracker.